“The trick for media — including old-line media — is to figure out an effective and profitable way to balance free offerings with paid content. Advertising of course has a role to play in a “freemium” world. Anderson suggested that advertising would be “small-to-small” in this new world: The challenge for big marketers is to figure out how to scale their efforts for small online communities based on shared areas of interest.”
— Charlie Rose/Chris Anderson interview at MIXX 2 months ago
